Treehouse to Accelerate EV Adoption with Fleet Electrification Solution

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Treehouse, a software-enabled installation platform for electrification projects, has enhanced its services with a turnkey, tech-enabled solution designed to streamline the deployment of residential electric vehicle (EV) charging infrastructure for fleet owners and management companies. Through this offering, Treehouse provides a seamless installation experience for fleet owners and their drivers that reduces operational overhead, ensures consistency of safe, high-quality installs, and helps to accelerate fleet electrification. 

Fleet adoption of electric vehicles is a major catalyst in reducing carbon emissions, and is expected to grow substantially over the next few years. While fleet owners experience greater satisfaction with EVs over gas-powered vehicles, the lack of charging infrastructure remains a significant barrier to mass adoption. Charging at home is more convenient and cost-effective than relying on public charging, but many fleet owners do not have a scalable solution in place today to provide chargers to all of their drivers. 

Traditional electrification marketplaces that dominate the market today hand off projects to contractors after estimation and lack standardization, often leading to inconsistencies in pricing, install quality, and driver experience, as well as costly site visits that can delay install timelines. Treehouse’s platform provides a scalable solution to companies deploying electric fleets that enables faster, smoother EV deployments while significantly reducing operational overhead.

“Fleet operators who are deploying electric vehicles at scale face a complex task of ensuring consistency, quality and compliance across large, distributed fleets,” said Eric Owski, CEO of Treehouse. “By offering a turnkey, streamlined solution, we empower fleet owners and managers to help their drivers get reliable, cost-efficient home charging, reducing the friction of the electrification process and enabling faster deployment of EVs.” 

Treehouse’s solution manages the entire installation process, from quoting and design to permitting and installation. This provides fleet customers a number of benefits, including:

• High-quality installation and fair pricing – Unlike traditional electrification marketplaces, by providing end-to-end project ownership, Treehouse can ensure consistent, compliant, high-quality, and safe installation experiences, resulting in less risk for fleet operators. Treehouse also delivers upfront and transparent pricing per project, giving fleet owners the necessary information to scale their electrification programs.
• Reduced operational overhead and maximum control – Treehouse offers automation controls for fleet customers – including job pricing via API, instant job approvals and customizable approval thresholds, and installation scheduling triggered based on vehicle delivery – and manages hardware storage and fulfillment. These features significantly reduce operational overhead, while maximizing ease and control for fleet partners with the status of each project delivered straight into their systems of record.
• Enhanced driver experience – Through automated approvals and efficient project management as a single point of contact, Treehouse minimizes the time it takes for drivers to be fully set up with reliable home charging - critical for maximizing fleet uptime and adoption. Unlike traditional marketplaces, Treehouse also provides dedicated customer support to address any questions or issues that arise post-installation.

Treehouse currently works with several leaders across the fleet industry, including Holman, a global automotive services organization and the largest privately held fleet management provider. 

“Treehouse’s ability to combine high-quality residential charging installation solutions with innovative automation technology and flexible data integration capabilities is a game changer for scaling fleet electrification projects across the country,” said Emily Graham, Director of Energy and Connectivity at Holman. “By removing the typical roadblocks to electrification installation, Treehouse helps our customers integrate EVs into their fleet operations more quickly and seamlessly than ever before, accelerating the average timeline of charger installations by one to three weeks.” 

Treehouse also partners with Synop, an innovative fleet charging and energy management platform, to collaborate on Take-Home Fleet projects. For customers looking for reimbursement solutions for their drivers, the Synop platform can enable the fleet's home charging reimbursement program with automatic usage tracking, utility bill calculations, and reimbursement reports.

"Treehouse and Synop have created a streamlined and efficient experience for Take-Home Fleets from installation through the operational phase," said Shana Patadia, Head of Business Development at Synop. “Through our partnership, our shared customers are better able to deploy charging infrastructure with confidence.”

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To learn more about our fleet offering, visit or contact us at: https://treehouse.pro/solutions/fleet

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